FAQ

What does Heco do?

We’re a creative consultancy that helps enterprise and growth-stage teams turn complex ideas into brand and web experiences that compel belief and action. That means brand strategy, visual identity, messaging, web design, and product marketing that’s built to perform.

What kinds of companies do you work with?

We work with ambitious teams at inflection points—startups preparing to raise their next round, early-stage companies building for scale, and enterprises launching something new. Most of our clients work in tech, healthcare, real estate, or mission-driven industries.

We’ve partnered with companies like Google, Motorola Solutions, Identity Digital, Name.com, Core Spaces, and Cresco Labs, as well as cultural institutions like the Museum of Science and Industry and Kellogg School of Management, among many others.

What makes Heco different from other branding and web design agencies?

No layers, no B-team, no agency bloat. Every project is partner-led and strategy-first. We combine high-caliber creative with deep business thinking, and we keep the process lean, collaborative, and momentum-driven.

How long has Heco been around?

We’ve been doing this since 2014. In that time, we’ve helped clients launch new ventures, scale to new markets, and evolve through major inflection points. Along the way we’ve more than a few lasting creative partnerships and lifelong friends.

What services does Heco offer?

We offer everything it takes to build a brand and bring it to market—from positioning and naming to design, development, and marketing support. Our core capabilities include:

• Brand strategy and narrative
• Visual identity design
• Content and messaging
• Web design and UX
• Web development
• Product marketing and launch support
• Executive consulting

Do you do Webflow development?

Yes. We’ve been working in Webflow since the early days and are one of its official Experts. We specialize in interactive, narrative-driven sites and flexible CMS systems that scale with your business.

Can you help with product marketing?

Absolutely. We help clients clarify their offering, position products, and create campaigns and content that support sales, launches, and adoption. That includes product messaging, conversion-oriented websites, and go-to-market assets.

Do you create full brand systems for enterprise needs?

Yes. We create comprehensive brand systems tailored for enterprise. That means scalable design languages, strategic messaging frameworks, robust component libraries, and clear documentation that ensures consistency across your entire organization.

Do you take on branding or web design projects separately?

Our ideal projects span both branding and web, but we’re flexible. We often take on branding-only projects when clients have strong internal web capabilities, and web-only projects when the brand is already in a good place. If we’re a fit, we’ll meet you where you are.

Does Heco do social media?

We don’t manage ongoing content or posting calendars, but we do support social campaigns when they’re part of a brand launch or marketing push. That can include asset creation, messaging, and design systems that set your team up for success.

Does Heco do advertising or campaigns?

Yes—especially when it’s tied to a product launch, brand rollout, or growth initiative. We create campaign messaging and assets across web, social, and paid channels, always grounded in strategy and designed to connect.

Does Heco do AEO and SEO?

We bake SEO strategy into every website we build—technical structure, metadata, copywriting, and performance optimization. For AEO, we optimize content for clarity and answerability, especially on high-intent pages like FAQs.

What is your process like?

It’s hands-on, collaborative, and built for momentum. We work in focused sprints with clear goals, and clients work directly with our partners and senior team from day one.

Our process typically follows five phases: Discovery, Branding, UX and Content, Visual Design, and Development. For web projects, we take a content-first approach—crafting structure, narrative, and messaging before we start designing. This ensures every page is aligned with your strategy, your audiences, and your intended business outcomes.

How long does a typical project take?

Project timelines vary, but a typical branding and web engagement takes 12-16 weeks depending on scope and complexity. We also offer focused sprints for early-stage teams.

How much do projects cost?

We’re not an off-the-shelf solution. Every project is custom-scoped based on your goals, timeline, and team. We offer robust engagements for growth-stage and enterprise teams and focused sprints for early-stage companies.

We’re not the cheapest option, but we’re not bloated, either. You pay for strategic thinking, sharp execution, and a process that gets it right. Reach out and we’ll talk through what you need and build a proposal that fits.

Do you offer ongoing creative support?

Yes. Many of our client relationships turn into long-term partnerships. We offer ongoing retainers, creative support, and brand evolution as your needs grow.

What is the Heco Founder Sprint?

It’s a focused package for early-stage teams who need to launch fast and right. We help you clarify your story, design your brand, and build a conversion-ready site, quickly and strategically.

Do you offer executive consulting?

Yes. We work with C-suites and founders on high-stakes projects like rebrands, launches, investor presentations, and strategic messaging. If the stakes are high and the story matters, we’re in.

Where is Heco based?

Our partners work from Chicago and Charleston, and we collaborate with clients across the country and beyond.

How do we get started?

Start by reaching out via enterprise@heco.partners or earlystage@heco.partners. Tell us where you’re headed and where you need help. We’ll take it from there.