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Identity Digital

Unifying the brand behind your domain.

Strategy
Branding
Content
Website
With a complex mix of domain registrar, registry, and reseller offerings, Identity Digital needed a unified brand to drive growth. We created a brand and web experience that speaks to everyone from Fortune 50s to indie creators, and is built to scale across products.
Identity Digital

Expertise, expressed.

The brand reflects Identity Digital’s domain expertise and the human need for authentic self-expression. On the web, we streamlined navigation and content to guide users to the right solutions, and created a design system that’s easy to evolve with the business.
Identity Digital

Say it in human.

We wrote content that makes complex offerings feel simple. The tone is expert without being stiff, warm without being fluffy. From headlines to CTAs, the new messaging shows customers what’s possible with Identity Digital and how to get there.
Identity Digital

Turning product education into revenue.

We designed lead-gen web experiences that simplify the tech, highlight the value, and prompt action. Product pages guide users into the funnel with interactive demos and content tailored to key decision-makers.
Identity Digital

A platform for growth and engagement.

Since launch, the platform has deepened engagement with brand and reinforced Identity Digital’s position as a leading domain registrar and trusted registry partner.
Hero module of Identity Digital homepage, featuring a smiling woman in a floral shirt, with text 'Turn choice into opportunity.'
Identity Digital

Unifying the brand behind your domain.

Strategy
Branding
Content
Website

With a complex mix of domain registrar, registry, and reseller offerings, Identity Digital needed a unified brand to drive growth. We created a brand and web experience that speaks to everyone from Fortune 50s to indie creators, and is built to scale across products.

We simplified a complex offering and connected it to something bigger—the human need for authentic self-expression—to help Identity Digital stand out in a space dominated by jargon and sameness.

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We helped normalize non-.com domains to drive adoption. Messaging and UX treat alternative TLDs as smart, strategic choices—not second best.

Detail of a website module from Identity Digital website
Split screen showing two product details from Identity Digital's website.

Through animation, illustration, and design, we showed how Identity Digital’s products work and why they matter. By clarifying the value, we helped drive conversion.

Domain Engine interface showing AI-enhanced domain name search with example results and customization options.

We streamlined web app components and product UI to reduce friction in demo flows and drive more qualified leads.

Tradeshow booth for Identity Digital featuring large banners and a desk.

The new design system makes it easy to merchandise products, evolve the site, and maintain consistency across a vast digital footprint.

A multi-page brand guidelines document featuring sections on brand voice, logo, color palettes, photography, typography, and layout.
“Heco is an invaluable partner. They were the primary architects of our brand redesign, clarifying our value proposition, voice, and visual identity. Their work has expanded our partnership opportunities and influenced registrars to merchandize our products in new and innovative ways.”
Rachel Sterling
CMO at Identity Digital
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