We designed the brand to feel immersive and cinematic, elevating Core beyond real estate into the realm of lifestyle and experience. It draws you in emotionally before it informs you intellectually.

Hyper-color gradients help energize a traditionally unimaginative space. The palette is modern and expressive, setting Core apart in a sea of sameness.

Clean grids, dynamic layouts, and open space create a digital experience that feels as designed as Core’s communities. It’s sophisticated without being sterile.

We built a best-in-class interactive map for exploring Core’s national presence. It makes it easy to scan, sort, and discover communities.

We helped Core build a brand ecosystem of student housing, build-to-rent, and ancillary companies. Each sub-brand speaks to its own audience with its own tone, while reinforcing the Core vision.