The mark is inspired by an osprey diving into the Long Island Sound. It reflects the park’s relationship to nature and water, and invites people to plunge headlong into the Wilds.

We created a custom visual language we call “wildglyphs.” Drawn from nature, myth, and mark‑making, the symbols spark curiosity and invite people to form their own meaning.

We crafted a clear north star statement to align a wide network of partners and guide a cross-disciplinary team toward a shared vision for the park.

OOH creative was designed to intrigue, not explain. Bold typography, spare messaging, and arresting visuals create a sense of mystery, pulling people into the Wilds.

We made the wildglyphs by cutting and arranging paper shapes to find organic, unexpected forms. That physical process gave them their off-kilter charm and raw energy—more unearthed than designed.

The website is designed to feel expansive and convey the scale of what’s coming. It introduces the park's long‑term vision and is built to evolve as each phase takes shape.

The brand system is a canvas for storytelling. Each piece extends the brand into the physical world and turns the park’s spirit into something you can wear, use, and carry with you.